Pizza Hut | Intangible Cultural Heritage Chinese New Year Event
Freeland Media served as the event planner, photographer, and video producer for the "Pizza Hut | Intangible Cultural Heritage Chinese New Year Event," integrating the traditional element of lion dance to add a strong cultural atmosphere and visual impact to the event.
[Client]
Pizza Hut
[Year]
2023
[Services]
Event Planning, Event Photography, Video Production
[Catagory]
business activities
Project Name: Pizza Hut | Intangible Cultural Heritage Chinese New Year Event
Project Role: Event Planning, Event Photography, Video Production
Project Overview: Freeland Media was in charge of planning, shooting, and producing Pizza Hut's "Intangible Cultural Heritage Chinese New Year Event," featuring lion dance as the core content of the event, aiming to showcase the charm of traditional Chinese culture.
Project Content:
Event Planning: Designed an event process themed around lion dance, ensuring that the performance is the highlight of the event and arranging interactive sessions for consumers to experience lion dance culture.
Event Photography: Our professional team captured every exciting moment of the lion dance performance, ensuring that the visual record of the event is both authentic and infectious.
Video Production: Edited the filmed lion dance scenes and event behind-the-scenes into videos, using narrative storytelling to make the audience feel the charm of intangible cultural heritage and the enthusiasm of the event.
Project Outcomes: Freeland Media's planning and production have not only successfully attracted widespread attention but also deepened the public's understanding and appreciation of traditional Chinese culture.
Snaps From the Project
As representatives of the Pizza Hut brand, we are deeply impressed with Freeland Media's professional performance in the "Intangible Cultural Heritage Chinese New Year Event." They not only accurately grasped our desire to celebrate the Chinese New Year through the traditional art form of lion dance but also seamlessly integrated this element into event planning, shooting, and video production. The professional team at Freeland Media successfully transformed the vitality and festive atmosphere of lion dance into an unforgettable visual experience, greatly enriching our brand event. We are very satisfied with their work outcomes and look forward to more collaboration opportunities in the future.
Pizza Hut