Qian Dao Baijiu Brand Promotion Video
TechVision Inc. sought to create a series of engaging interview videos featuring their top executives and thought leaders in the tech industry. The goal was to showcase their expertise, vision, and thought leadership while offering valuable insights into the future of technology and innovation.
[Client]
QIANDAO
[Year]
2023
[Services]
Post Production
[Catagory]
Commercials
Project Scope: This project includes the following key stages: concept development, pre-production, production, post-production, and distribution.
Concept Development: We worked closely with our client, Qian Dao, to determine the core themes and creative direction of the promotional video, as well as its structure and content.
Pre-Production: We selected the subjects for the promotional video, wrote the shooting scripts, and chose suitable locations for filming.
Production: We filmed in a professional studio environment, capturing high-quality video and audio.
Post-Production: We edited, color-graded, added graphics, and created a coherent and visually appealing series.
Distribution: We shared the promotional video on Qian Dao's official website, social media platforms, and industry-specific websites and forums.
Project Execution: Concept Development: We held collaborative meetings with the Qian Dao team to clarify the objectives and thematic approach of the promotional video.
Pre-Production: We selected executives and industry leaders from Qian Dao's leadership team based on their expertise in the chosen topics.
Production: We conducted interviews with executives, engaging in informative and captivating discussions about baijiu culture, challenges, and the future of the industry.
Post-Production: We edited and assembled the interviews to create a coherent and visually appealing series.
Distribution: We uploaded the promotional video to Qian Dao's official website and social media channels, and promoted it on social media platforms, industry-specific forums, and through email marketing.
Project Outcomes: Audience Engagement: The series gained a loyal following from professionals and enthusiasts in the baijiu industry, who eagerly awaited the release of each new episode.
Brand Recognition: Qian Dao's brand is associated with leadership and forward-thinking approaches in the baijiu industry.
Snaps From the Project
Working with Freeland Media to produce our "Qian Dao Baijiu Brand Promotion Video - 'From the East, Fragrance Spreads to the World'" has been an exceptional experience. The professionalism, quality of production, and attention to detail were impressive. The video has allowed us to showcase our thought leadership and vision in the baijiu industry, and we've received positive feedback from our peers and clients alike. We look forward to continuing our partnership for more insightful content.
Qian Dao
