KFC One-Bite Western Toast
Project Overview: In 2021, KFC, a renowned fast-food chain, approached our creative video production agency with the goal of creating an impactful commercial for their latest product, the "KFC One-Bite Western Toast." The client's objective was to highlight the product's convenience and deliciousness, emphasizing its appeal to busy urbanites and snack enthusiasts who appreciate quality and taste. The commercial aimed to showcase the product's unique selling points, such as its one-bite size for easy convenience, and the rich, buttery flavor that delivers a comforting sense of indulgence. The client hoped to demonstrate how the "KFC One-Bite Western Toast" can be the ideal choice amidst the fast pace of life, allowing people to enjoy high-quality and delicious food even in their busy schedules. Furthermore, the campaign sought to emphasize the product's versatility, as it can be paired with various beverages or enjoyed as a standalone treat. The client aimed to connect with consumers on an emotional level, showcasing the joy and satisfaction that comes from savoring a bite of the "KFC One-Bite Western Toast" amidst the hustle and bustle of daily life.
[Client]
KFC
[Year]
2021
[Services]
Pre-production, Shooting, Post-production
[Catagory]
Commercials
Challenges:
Product Highlights: Effectively conveying the unique selling points and delicious experience of the One-Bite Western Toast to a broad audience.
Visual Storytelling: Creating a compelling narrative that showcases the deliciousness and convenience of the One-Bite Western Toast.
Limited Budget: Staying within budget while maintaining production quality for a high-quality commercial.
Project Phases:
Pre-Production:
Extensive consultations with KFC to understand their goals, target market, and key messages.
Concept development and scriptwriting focused on product features.
Indoor location scouting and casting for relatable talent.
Development of a production schedule and budget plan.
Production:
Indoor shooting to capture the product's unique selling points and delicious experience.
Hiring professional actors and an experienced production crew.
Post-Production:
Video editing and storytelling to highlight the deliciousness and convenience of the One-Bite Western Toast in various settings.
Integration of motion graphics and animations to emphasize the product's deliciousness and convenience.
Voice-over recording and sound design to create an immersive viewing experience.
Color grading and enhancement of visual aesthetics.
Collaboration with KFC for feedback and revisions.
Final Delivery:
Presentation of the completed "One-Bite Western Toast Commercial" to KFC.
Iterations and refinements based on client feedback.
Delivery of the final video in multiple formats suitable for TV, web, and social media platforms.
Results:
The "One-Bite Western Toast Commercial" achieved remarkable results:
After release, the number of views increased rapidly.
KFC reported a substantial increase in website traffic, product inquiries, and sales.
The video garnered industry recognition.
Snaps From the Project
Collaborating with Freeland Media on the production of our "One-Bite Western Toast" promotional video has been an exceptional experience. Their professionalism, production quality, and attention to detail were truly impressive. The video has allowed us to showcase our innovative spirit and respect for traditional culinary culture in the fast-food industry, and we have received positive feedback from consumers and partners alike. We look forward to continuing our partnership to create more creative and culturally rich content.
KFC
