It's you

Project Scope
It's You is an emotional drama set against the backdrop of Tencent Classroom. It tells the story of a newcomer who grows from confusion to maturity and eventually becomes a mentor who helps others. Through delicate emotional portrayal and authentic growth experiences, the film conveys the warm message that "helping others is helping our past selves." It aims to resonate emotionally with the audience and inspire hope and strength.

Concept Development
The film centers on the protagonist's journey of growth, driven by emotional storytelling. Through their learning experiences at Tencent Classroom, the protagonist evolves from a newcomer eager for knowledge to a mentor standing on the podium to help others. The film uses real and touching stories to show the joys and challenges of growth, conveying the belief that "everyone can become a better version of themselves."

Pre-production Phase
During pre-production, we delve into the protagonist's inner world and emotional changes. Through scriptwriting and character design, we ensure that the film authentically reflects the joys and challenges of growth. We also carefully select filming locations to create a warm and inspiring atmosphere, offering an immersive viewing experience.

Production Phase
In the filming process, we use delicate visuals and emotional storytelling to narrate the protagonist's growth journey. The film emphasizes emotional delivery through real and touching scenes, showing the protagonist's perseverance and breakthroughs during the learning process, as well as the fulfillment of achieving self-worth.

Post-production
In post-production, we enhance the film's emotional rhythm through editing and music. Color grading and sound design are used to create a warm and healing visual and auditory experience, ensuring that the film touches the audience's hearts and leaves a lasting emotional impression.

Project Execution
After completing the film, we will promote it through multiple channels, including social media, video platforms, and offline events, to reach a wider audience and convey the film's emotional power. We also plan to host audience sharing sessions to invite viewers to share their own growth stories, further enhancing the film's impact.

Project Outcomes
The success of the film will be reflected in the emotional resonance it achieves with the audience. We hope this work will inspire a love for learning and growth, conveying the belief that "everyone can become a better version of themselves." It will also enhance the brand image of Tencent Classroom as a knowledge-empowering platform, attracting more people to its educational philosophy.

Audience Engagement
We encourage viewers to share their viewing experiences and growth stories through social media, inviting more people to participate in the film's emotional journey. This interaction not only enhances the film's reach but also makes the audience part of the story, together conveying warmth and hope.

Brand Recognition
Although the film centers on emotion, it will naturally showcase the brand image and educational philosophy of Tencent Classroom, enhancing brand recognition and favorability.