WeChat Pay | Go Green Together
Produced by Freeland Media, we have crafted the "Go Green Together" campaign for WeChat Pay, aiming to raise public awareness about low-carbon living. By combining precise creativity with meticulous production, we have successfully married the convenience of WeChat Pay with the concept of environmental protection, encouraging more people to join the ranks of green payment. Our team, with a professional perspective and innovative technology, has provided strong visual support for WeChat Pay's environmental initiative.
[Client]
Tencent
[Year]
2022
[Services]
production
[Catagory]
Educational
Project Background: As environmental awareness grows, WeChat Pay aims to promote its role in fostering a low-carbon lifestyle through advertising. Freeland Media was commissioned to produce a series of advertisements encouraging users to choose WeChat Pay for daily transactions, reducing the use of paper currency and thereby lowering carbon emissions.
Project Objectives:
Increase public awareness of WeChat Pay's green payment options.
Enhance users' emotional connection to the environmental benefits of WeChat Pay.
Boost brand affinity for WeChat Pay through advertising.
Project Content:
Creative Concept: Work closely with the WeChat Pay team to understand their brand philosophy and environmental goals, and devise a series of advertising ideas that align with the brand tone and resonate with the audience.
Advertising Production: Utilize professional photography and video production techniques to create high-quality advertising content, including but not limited to video ads, social media images, and promotional posters.
Content Strategy: Develop a content release schedule to ensure maximum impact by publishing advertisements at key times.
Effect Evaluation: Track the effectiveness of the advertisements using data analysis tools, gather user feedback, and provide a basis for future advertising strategies.
Project Outcomes: Through Freeland Media's professional production and creative execution, the advertisements successfully conveyed WeChat Pay's environmental message and enhanced users' recognition of WeChat Pay as a green payment method. After the advertisements were released, we observed an increase in discussions about WeChat Pay and a significant rise in positive feedback on social media, indicating that the advertisements effectively enhanced the brand image and market competitiveness of WeChat Pay.
Snaps From the Project
As a representative of WeChat Pay, I am honored to have collaborated with Freeland Media on the "Go Green Together" advertising project. The professional team at Freeland Media not only deeply understood our brand philosophy but also successfully transformed our environmental vision into vivid and touching advertising content. Their creativity and execution ensured the high quality and broad impact of the advertising series. Through this collaboration, we have not only enhanced the brand image of WeChat Pay but also deepened users' understanding of a low-carbon lifestyle. Freeland Media's outstanding performance exceeded our expectations, and we look forward to more opportunities for cooperation in the future.
Tencent
